Wadi Grand Residence

Brief
Client Ven.Invest required a complete branding and communications strategy, that would set their real estate project - Wadi Grand Residence - apart from the rest of the crowded market in Beirut's down-town central district. The project itself can be describe as a high-end residencial complex offering the very best a home in the heart a city can.

Target audience
● Wealthy expatriots living abraod
● Local affluent buyers looking for a second home

Our Proposal
● Distiguish the project conceptually
● Introduce a strong lifestyle message
● Raise the the bar in terms of presentation
● Execute a strategic media campaign

The result
The word "Wadi" taken from the name of the project name; Wadi Grand Residence is the arabic word for valley. Naycom extended this given into a strategy that would communicate the project to be a Eden-like valley or sanctuary of calm in the heart of the city. "A dream you call home" was the as the principle slogan, which was developed into a story-line, that became basis for the communication. From branding, to the press ads, through to the website.

Naycom also launched a media campaign for the project which encompassed outdoor, print and in-flight media (video and print).