Aerius - Schering Plough

Brief
Create an impact-full advertising and branding visual to elevate Aerus from the rest of the market. Highlight Aerus's strengths, "safety and power", position the drug as the optimal solution, organize and communicate the message concisely, at the standard of excellence of which Shering-plough has come to represent.

Target Audience
Doctors, Consultants

Our Proposal
● Focus on a figurative representation of Aerus's strengths, "safety and power"
● Deliver a identity / visual that could evolve in to a story - for extended marketing.
● Create innovative visual illustrations - highlighting how the drug interacts - instilling a sense of quality, assuredness about choosing Aerus above competing products

How
● Identify the perfect combined visual metaphor for "power and safety" .
● Create a uniform graphic identity to be utilized across all media
● Develop innovative drug properties / interaction illustrations

The Result
A suite of high-impact visuals that deliver an multi-dimentional story. A series of promotional literature, diplays and promotional items.