American Arts festival - Georgetown University

Client Brief
Brand, organize, and market an arts festival promoting Georgetown University Qatar. The event would showcase America's greatest contributions to music, poetry and photography. Performing and appearing at the event, from the US came the Juilliard School jazz orchestra, various world renowned photographers including some from National Geographic magazine and former US poet laureates

Target audience
● Government officials
● Embassies
● Parents and students
● The general public

How
By bringing together all of our groups' divisions, the advertising and marketing, the events organizers and PR, and the event contracting, IFP / Naycom put together a seamless compound solution that covered every aspect of the event, culminating in 4 days of culture, entertainment and PR.